Higher Levels delivered a hands on GTM and cold calling session at Yale School of Management, giving entrepreneurial students a clear and practical framework for early customer outreach and market validation.
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Higher Levels was featured at the Yale School of Management to teach students how modern go-to-market strategy and cold calling work in real-world environments. Led by Connor Murray, the session gave entrepreneurial students a practical look at the earliest stages of customer outreach, even for those with no prior sales experience.
• Key outbound concepts
• Why cold calling still drives early customer insight
• How founders can validate markets through real conversations
Top business programs prepare future leaders, yet few teach the early selling skills required to bring an idea to market. Students want clarity on how to earn first meetings, test messaging, and gather meaningful customer insight. That is why institutions invite operators from Higher Levels to share methods grounded in hands-on experience.
Students learned how to approach outbound as a founder or early operator by treating cold calling as a repeatable system rather than a one-off activity. Connor walked the class through how to batch buyers by persona and by key buying triggers, then create targeted messaging using the Value Statement Framework. The session showed students how a simple and structured system can generate momentum, maintain clarity, and support consistent learning across early customer conversations.
Cold calling was presented as one of the fastest paths to customer validation. Students asked about tone, confidence, and the structure of an effective first call. The room remained highly engaged as questions shifted from messaging to objection handling and how to build credibility quickly. Connor demonstrated how even a short conversation can reveal customer pain points, segment alignment, and early product-market signals.
The second half of the session opened into a long Q and A where students explored outreach strategy, senior-level communication, and how to test an idea with real prospects. Their curiosity highlighted how valuable tactical GTM training is for students pursuing entrepreneurial paths. Many left with a new understanding of how simple and actionable early selling can be.
Higher Levels brings practical, operator-driven sales education into environments that often focus on theory. The goal is simple. Equip students with modern skills they can apply on day one in any early-stage venture or commercial role. Programs invite Higher Levels because students benefit from direct exposure to real operators, not only frameworks.
If your university or program wants practical GTM and outbound sales training, connect with Higher Levels through our contact page. We work with groups that want students prepared for real commercial execution.
• Higher Levels was featured at Yale SOM for a GTM and cold calling session
• Students learned how to approach outbound as early operators
• High engagement in Q and A showed strong demand for practical sales skills
• Universities seek Higher Levels for real-world GTM instruction
December 2025
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