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Your Team. Your Goals. Your Custom Sales Training.

Custom sales training and playbooks built specifically for your team, your vertical, and your challenges - built from the ground up to match your unique selling environment.

Prospecting & Discovery

Demo

Trial

Negotiation

Purchase

SDR ACCELERATOR

Become A Top SDR & Get Promoted To AE

Crush your number with proven strategies from top performing SDRs at the best sales organizations & get promoted into
a $140K+ AE role.

Get Started Today
*Limited spots available

$140K+

Average promotion salary

125%+

Average quota attainment

$595

No hidden fees

Trusted by Sales Teams From Leading Companies
AWS
Hubspot
Meta
Microsoft
Salesforce
Snowflake
Okta
Oracle
Gong
Splunk
Adove
Outreach
Ramp
Mongo DB
New relic
Zapier
Slack
Coinbase
Elastic
Zoominfo
Box
Toast
Brex
Rippling
Hashicorp
6sense
Rubrik
VMware

Why Most Sales Training Programs Fail

Mehodologies

Outdated or generalized
methodologies

“Discovery frameworks” that ignore your actual buyer, deal cycles, and objections are dead on arrival.

Real world sales experience

Trainers with no real-world sales experience

Instructors who haven’t carried quota, built pipeline, or closed real deals - teaching theory instead of real-world execution.

Green circular clock icon showing the time as approximately 10:10.

One-and-done workshops
(no continuity)

A single bootcamp or quarterly session doesn’t change habits. Without reinforcement, reps revert within weeks.

Blue icon of two overlapping books with gradient shading.

Too much theory,
not enough execution

Reps leave with concepts instead of scripts, workflows, and repeatable motions they can deploy immediately.

Orange square with a clock icon and a white semi-circular speedometer or gauge overlay.

Zero accountability mechanisms

No adoption KPIs. No inspection. No feedback loops. Without accountability, development becomes optional.

Four ascending blue-green translucent bars representing growth, with the tallest topped by a flag.

No hands-on “in-the-weeds” coaching

Reps are told what to do, but no one walks them through real calls, real deals, or real motions step by step.

The truth: Most sales training fails because it’s delivered as content, when it needs to be built as a system:
Process
Playbook
Tools
Metrics
Coaching
Revenue
Miss any link and the whole chain breaks.

The Higher Levels Difference: Built Specifically For You

Most sales training is a one-time workshop: big upfront cost, little follow-through, and minimal lasting change. We operate differently. As we help your team master new skills, you see measurable improvements in pipeline, conversion, and revenue per rep. Those results generate real-world insights we feed back into the next training cycle, continuously sharpening your playbook.

Comprehensive Diagnosis

Before we change anything, we take a deep look under the hood. We review positioning, ICP clarity, conversion metrics, deal velocity, and anything that touches revenue to see where things are slowing down. Then we map out the biggest opportunities to tighten execution, fix leaks, and accelerate growth.

Sales System Design

We build sales systems that your team can actually run with. That means cleaning up your outbound and inbound workflows, qualification, structuring your CRM properly, defining stage criteria, and making sure deals are progressed the right way. Every part of the buyer journey is clear, trackable, and built to reduce friction - so revenue becomes more predictable.

Playbook & Revenue KPIs

We develop a customized sales playbook covering targeting, messaging, discovery structure, demo flow, pricing discipline, and negotiation strategy. KPI dashboards align leadership and reps around pipeline coverage, conversion metrics, forecast accuracy, and revenue per rep - turning activity into accountable performance.

Live Coaching & Adoption

We work hands-on with reps and managers through live call reviews, messaging audits, and focused strategy sessions. Coaching is centered around dialing in targeting, tightening openers, handling objections cleanly, improving sequencing, and increasing conversion from first touch to closed-won. The goal is simple: consistent activity, stronger pipeline, and more deals actually getting across the finish line.

SOPs & Organizational Alignment

We help your teams actually work together instead of operating in silos. That means clarifying handoffs between marketing and sales, tightening reporting rhythms, aligning comp with outcomes, and building clean onboarding and expansion processes. When everyone knows their role and what “good” looks like, execution speeds up, friction drops, and growth becomes a lot more manageable.

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Comprehensive Diagnosis
Sales System
Design
Playbook &
Revenue KPIs
Playbook &
Revenue KPIs
SOPs &
Organizational Alignment

Here’s What To Expect

A flexible set of offerings tailored to your goals — not a one-size-fits-all package.

Target PersonasSDR KPISCold Call Scrips

Custom Tailored Sales Operating Playbooks

End-to-end operational sales training and playbooks built specifically for your team.

Ongoing Coaching Sessions With Your Sales Team

Week-over-week playbook refinement that drives adoption and revenue.

flowchart

End-To-End Sales Motion Design

We design your full revenue motion - from prospecting to close to expansion.

Revenue Strategy

Revenue Strategy & GTM Architecture

A systems-level redesign of your revenue organization - aligning all aspects of GTM.

Sales Systems, Tooling & Automation

We implement the right stack, workflows, and reporting to support your sales process.

Higher Levels Talent Pool Access

Hire pre-vetted sales reps directly from our Higher Levels Talent Network.

AI Sales Enablement & Custom GPTs

Leverage sales-trained LLMs built on tens of thousands of hours of real SaaS execution.

Courses

Courses From Top Sellers & Leaders

On-demand training from verified top performers and President’s Club winners

Instructors

Eric Finch

2X Presidents Club, Strategic Account Executive, Global #1

Kris Hari

Presidents Club, Top SMB/Mid Market Account Executive, Ex SDR Manager

Ryan Crandall

Ex-Lead Account Executive, 10+ Years of Tech Sales Recruiting Experience

Your Sales Reps Are Already Upskilling With Higher Levels

Trusted and proven by 14,000+ sales reps to build repeatable, modern selling skills.

Ready To Transform How Your Team Sells?

We’ll help you understand your biggest areas of improvement and recommend the best path forward.

Talk To Sales
On the call, we’ll cover:
check
What’s holding your revenue back (and why)
check
Which sales improvements will have the biggest ROI
check
Pricing, timelines, and next steps if it’s a fit