



Program Overview

Prerequisites
None - zero previous experience required

The goal
Book meetings effectively & systematically over email

Course length
3 Weeks to finish content with ongoing coaching afterward

Course format
Remote & self-paced with 12 months of ongoing support
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How it works
Pillar 1: Crafting your targeting strategy

Pillar 2: Writing high-converting emails
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Pillar 3: Sequencing & follow-ups

Pillar 4: Top cold emails template library

Pillar 5: Handling objections over email
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Pillar 6: Scaling personalized emails
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Here’s How We’re Gonna Help You Book More Meetings.
Welcome To Cold Email Engine!
Welcome From the Higher Levels Team
How To Navigate This Course
Cold Email Engine Workbook
Cold Email Jumpstart: How to Land Your First 5 Responses Fast
The Fast-Track Cold Email Strategy
Your First 5-Email Blueprint
The Follow-Up That Gets Replies
When & How to Send: The Perfect Cold Email Timing Strategy
Foundations of Cold Emailing
Why Cold Email Works & When It Doesn't
The Psychology of Cold Outreach
Essential Metrics & KPIs for Success
Workbook: Measuring Your Email Inputs
Crafting your Ideal Targeting Strategy
Defining Your Ideal Customer Profile (ICP)
Organizing Leads for Stable Outreach
Data Sources & Scraping for High-Quality Leads
How To Use Sales Automation Tools (Live Demo)
Workbook: Identifying Your Top 5 ICPs
Crafting High-Converting Cold Emails
Subject Lines That Get Opened
Structuring Emails for Maximum Response Rates (Template Examples)
High-Volume Outreach vs. Targeted Outreach
How to Personalize at Scale (Without Losing Impact)
Cold Email Language Hacks: How to Sound Natural & Get Replies
Workbook: Crafting Your First 5 Emails
Sequences & Follow-Ups That Get Replies
Timing & Cadences for Maximum Engagement
Follow-Ups That Actually Get Responses
7-Day vs. 14-Day Sequence: Which One Works Best?
Using Multiple Channels (LinkedIn, Calls, etc)
Handling Objections & Maximizing Conversions
Common Objections & How to Overcome Them
Objection Handling Responses (Cheat Sheet)
Transitioning from Email to a Meeting
Workbook: Identify and Prepare for Top Objections
Building a Scalable Cold Email System
Managing Large-Scale Outreach Without Losing Quality
When & How to Outsource or Automate
Analyzing Performance & A/B Testing
Refining & Optimizing for Continuous Improvement
Workbook: Build 3 Email Inputs to A/B Test
Avoiding Spam Filters & Maximizing Deliverability
Understanding Spam Triggers & Email Reputation
Setting Up SPF, DKIM & DMARC to Stay Out of Spam
Email Warm-Up & Best Practices for Scaling Safely
How to Recover from Being Marked as Spam
Cold Email Deliverability Checklist
Cold Email Vault
Cold Email Template Library
Objection Handling Playbook
Submit Your Email For Review (Optional)
Cold Email Case Studies & Real-World Applications
Best & Worst Emails Breakdown (Real-world Examples)
Cold Email Teardowns: Fixing Real Emails in Real-Time
Industry-Specific Cold Email Strategies
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Get Certified
Gain prestige & show the world you’re beyond qualified with a Cold Email Engine™ certificate of completion issued directly from Higher Levels.
Our Students Are Crushing Cold Outbound At
Let’s Fill Your Calendar.
We only work with a limited number of students at once to ensure top-tier support & coaching Secure your spot today and start the next exciting chapter of your career!
4 x $
4 x $175
175
4 bi-weekly payments





3
$
595
595
3
Our 100% Money-Back Guarantee
We only win when you win, and we stand behind the fact that our methods & frameworks are battle-tested & proven.
That’s exactly why we offer a 14-day 100% money-back guarantee. If you complete the training, put in the necessary work, and see no results, we will return your money within 14 days of your purchase.
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We Let The Results Speak For Themselves
Our students aren't just satisfied with the training; they are now top-performing reps at some of the best & fastest growing companies in the world, making serious money. And yes, you’re next.
Frequently Asked Questions
You’ve got questions. Good. We have answers.
Who is this for?
Anyone who is serious about consistently booking meetings through email outreach. Whether you’re just starting or already sending emails that aren’t converting, this course works for anyone who has something to offer and wants to book more qualified calls.
Who is this not for?
If you’re hoping for a copy-paste cold email template that magically fills your calendar without effort, this isn’t it. The systems we teach are proven and scalable, but they still require you to do the work. If you’re unwilling to test, refine, and commit to improving your messaging, this course won’t help. You have to be open to feedback, attend coaching, and experiment with new approaches.
What tools do I need to implement this?
None are required. We’ll introduce helpful tools in the course, but they aren’t necessary to start seeing success. You can begin with just a basic email account and improve from there. The focus is on strategy, not software.
Is this for tech sales only?
No. This framework works across industries—from consultants to SaaS to services. If you’re trying to book qualified meetings via email, this course applies to you.
How does this differ from other cold email courses?
Most cold email programs hand you templates and leave you to figure out the rest. We take a different approach. With Cold Email Engine, you get live coaching, personalized reviews, and tested frameworks based on what’s working in the field today. It’s not guesswork—it’s what high-performing sales teams are actively using to fill their pipeline.
Is this for startups or enterprise companies?
It’s built for both. Whether you're a solo founder trying to land your first few clients, or part of a larger sales team at an enterprise, Cold Email Engine adapts to your context. Our coaching helps tailor your outreach to your niche and stage of growth.
Do I have to be in sales?
No. As long as you're actively trying to generate leads or book meetings via email—whether you're a founder, marketer, freelancer, or recruiter—this course will help you reach your goals.
How long until I start seeing results?
You’ll likely see improvements in your open and reply rates quickly, especially once you implement the foundational strategies. But building a consistently converting cold email engine takes time. If you stick with the process and apply what you learn, you’ll see steady, compounding results.
How does this differ from SDR Accelerator?
SDR Accelerator is a comprehensive course for sales reps, while Cold Email Engine is laser-focused on mastering email outreach. If email is your main channel for pipeline generation—or you want it to be—this is your course. It works well as a standalone system or a complement to SDR Accelerator.
Is this just a bunch of pre-recorded videos?
No. While the course includes pre-recorded training, the real value is in the live feedback and coaching. The recorded content gives you the core systems and scripts, but the live sessions are where we help you refine your emails and messaging to suit your audience and goals.
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Start Crushing Cold Emails.
Created by real top performing sales reps. Backed by results. Ready when you are.