This article shows how Higher Levels helps people across Europe break into top tech companies, become elite SDRs, and outperform as AEs using a proven, market-agnostic sales hiring and performance framework.
If you are based in Europe and thinking about getting into tech sales or taking your sales career to the next level, you have probably wondered:
“Does this actually work in Europe?”
“Is this built for the US, or will it translate here?”
That is a fair question.
And it is one we hear constantly from people across Europe visiting our site, watching our YouTube content, or speaking with our team.
So let us answer it clearly and directly.
Yes, Higher Levels works in Europe.
And more than that, we have helped students across the UK, Ireland, France, Spain, Germany, Portugal, the Netherlands including Amsterdam, Ukraine, and beyond break into tech sales, become top performers, and advance into elite AE roles.
This page exists to show you why, using real people, real outcomes, and real examples across Europe.
No hypotheticals.
No theory.
Just proof.
One of the biggest misconceptions across Europe is that tech sales is mostly an American career.
Tech sales is one of the most global, location flexible careers in the world. European reps regularly work at:
We have helped students land roles selling into:
That geographic flexibility is a major reason tech sales is such a strong option across Europe, especially in markets where traditional career paths feel rigid or opaque.
Higher Levels has supported over 9,000 students across six continents, and Europe represents one of the fastest growing parts of our community.
Here is the honest truth.
We did not build Higher Levels around a single country or job market.
We built it around how tech sales hiring and performance actually work.
That matters in Europe because many candidates face:
Our programs focus on execution, positioning, interview performance, and real world sales skills. That is why the same process works for students in London, Dublin, Paris, Amsterdam, Berlin, Madrid, Lisbon, and beyond.
The market nuances exist.
The fundamentals do not change.
Let us start with the most common concern:
“Can this actually help Europeans break into top tech companies?”
Here are real examples.
Netherlands | Tech Sales Ascension → Salesforce
Leo (from Amsterdam) followed the same core process and also broke into Salesforce.
Coming from a marketing and startup career, he had a good variety of experience, but not as much directly applicable sales experience.
Same methodology.
Same standards.
Same outcome.
United Kingdom | Tech Sales Ascension (Data Literacy Academy)
Brandon’s experience highlights something we see constantly across Europe.
The differences between US and European sales markets are far smaller than most people think.
Brandon Studied economics in university, but knew he wanted to go into a performance based career, which on the outside looking in appeared difficult given he had no experience or knowledge of a sales role.
By focusing on preparation, cold calling, and clear communication, Brandon stood out in the UK market where many candidates were underprepared.
His story reinforces a simple point. Strong execution travels well.
United Kingdom, Originally Ukraine | Tech Sales Ascension (ShipBob)
Kiril came in with a clear takeaway.
Structure beats spray and pray.
He emphasized that most of what Higher Levels teaches applies directly to real world selling, with smart adaptation to local markets.
While he had some past sales experience in the food and beverage industry, he was looking for an edge and a way to stand out in a time where tech sales is becoming a more popular (and more competitive) career.
Rather than reinventing the process, he adjusted language and delivery while keeping the core framework intact. That approach helped him compete effectively in the UK market.
France | Tech Sales Ascension (Salesforce)
Alex used Tech Sales Ascension to make a career change and broke into Salesforce, one of the most competitive SaaS companies in the world.
He did not rely on luck or referrals.
He treated the job search like a sales process:
The result was an offer at Salesforce, proving that elite logos are absolutely attainable from Europe.
Breaking in is just the first step. What matters next is performance.
Netherlands | SDR to AE Accelerator (Databricks)
Lukas joined the SDR to AE Accelerator while already working as an SDR in the Netherlands.
After implementing the frameworks:
He also addressed a key European nuance. The frameworks work, but you may need to adjust language and tone by market.
The strategy stayed the same.
The delivery adapted.
He had live coaching every step of the way as he iterated.
That is exactly how top European SDRs win.
Higher Levels is not just for people breaking in.
We also help experienced Account Executives raise their ceiling.
France to United Kingdom | AE Mastery → VMware (Broadcom)
Beranger’s story is one of the strongest examples of what is possible in Europe.
After investing heavily in his development, he broke into VMware, now Broadcom, and secured a $100,000 plus offer in Europe, one of the best AE outcomes on the continent.
His success came down to:
This is enterprise level performance, executed in Europe.
UK | AE Mastery (60 Percent to 120 Percent Attainment in 3 Months)
Zac entered the program underperforming at 60 percent attainment.
Within three months, he was performing at 120 percent.
That kind of turnaround does not come from motivation alone.
It comes from better discovery, smarter prioritization, stronger deal execution, and improved mindset.
One of the biggest things that Zac credits to his success is having a much more defined structure and expectations from his customers. He found he was actually spending a ton of time with clients that weren’t actually qualified buyers.
As he refined his process, the quality and quantity of conversations he was having drastically increased, leading to blowing out his attainment and becoming the #1 European rep on his team.
A few reasons this approach resonates so strongly across European markets:
We do not promise placement.
We teach you how to win the process.
Higher Levels is a strong fit for Europeans who:
This applies whether you are breaking in, ramping as an SDR, or aiming for elite AE roles across Europe.
If you are based in Europe and exploring tech sales, the best next step is to join our free community to see what Higher Levels has to offer.
Breaking in? Check out our free lesson that breaks down:
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