Who you'll reach
Working reps, sales leaders, and executives - the people using, recommending, and approving the tools your company sells.

Our audience is 93% USA based
Your budget goes toward the market that matters - a concentrated U.S. audience of sales leaders with real buying power and real influence inside their organizations.

Majority of our audience is working at top companies
Our audience sells at companies you'd recognize - the same organizations most B2B brands spend heavily trying to get into. A sponsorship here puts your product in front of the people already inside those walls.
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79% making over $150,000
This is a high-earning, career-invested audience. They spend on tools, training, and anything that gives them an edge - and they influence what their teams and companies adopt next.
"Your buyers skip ads. They don't skip content they trust
Sales professionals are the hardest audience in the world to advertise to - they wrote the playbook. They tune out cold outreach, banner ads, and anything that smells like a pitch. But they lean in when a voice they trust recommends something. That's what a Higher Levels partnership campaign is.
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Where your brand shows up
Four channels, one massive audience - reached at different moments in their week. Sponsor one or bundle them for full-funnel presence across everything Higher Levels produces.

YouTube
Long-form content our audience seeks out and watches to the end - tactical breakdowns, career playbooks, and real sales conversations. Your brand gets an integrated mention delivered in our voice, with the context to make it land.
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Podcast
The show tech sales sellers and leaders put on during commutes, workouts, and prep. Podcast listeners are the most loyal audience in media - host-read placements here consistently outperform every traditional ad format.
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Newsletter
25,000+ subscribers who opted in to hear from us. Your placement lands directly in their inbox alongside content they actually open - no algorithm deciding who sees it.
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Community
10,000+ community members asking questions, sharing wins, and comparing tools daily. This is where buying conversations actually happen - and where your brand can be present when they do.
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We only take sponsors our audience will thank us for
Every sponsor gets vetted against one question: would we recommend this to our audience if nobody was paying us? If not, we pass. It's why our endorsements still carry weight - and why yours will too.
Frequently Asked Questions
You’ve got questions. Good. We have answers.
Who actually sees our brand if we sponsor you?
Our audience are your buyers - and the people who make decisions. 41% are sales executives. 22% are sales leaders / managers. 37% are SDRs, AEs, and account managers at tech companies. Many of the sales leaders and executives found us back when they were active reps and have stuck around ever since. The far majority are US-based.
Do you take every sponsorship deal that comes your way?
We turn down most of them. Our audience trusts us because we've spent years telling them what actually works in tech sales - including which tools and resources are worth their money. The moment we promote something we wouldn't use ourselves, that trust is gone and so is the value of sponsoring us. So if we say yes to your brand, it's because we'd recommend you anyway.
How do I know your audience matches my ICP?
Ask us - we'll show you. We can share channel analytics, community demographics, and engagement data before you commit a dollar. We'd rather lose a deal than put a sponsor in front of the wrong room, because a mismatch wastes your budget and burns our credibility at the same time.
Why not just run LinkedIn ads or pay an influencer?
You can, and most of your competitors do - which is exactly the problem. Ads get scrolled past and one-off influencer posts get forgotten. Our audience comes back weekly because we're helping them get hired, promoted, and paid. When your brand shows up inside that relationship, it arrives with borrowed trust that cold placements can't buy at any price.
What results are realistic?
We won't promise you a pipeline number - anyone who does is guessing. What we can tell you: sponsors who offer something genuinely useful to sales professionals typically see several high quality meetings spawn. We also work with all our sponsors to optimize for the best and most organic placement format.

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