This complete guide breaks down every Higher Levels program including Tech Sales Ascension, SDR to AE Accelerator, AE Mastery, Cold Call Mastery, Cold Email Engine, and AI Sales Accelerator so you can quickly identify which course is best for your career stage in tech sales.
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If you have found Higher Levels, you are probably asking the same question we hear every day: “Which Higher Levels course is best for me?”
The answer depends on where you are in your career. You might be breaking into tech sales, already an SDR, an AE looking to crush quota, or a founder trying to scale. This guide will break down every program clearly so you can make the right choice and move forward with confidence.
Choosing the wrong training program can cost you months of progress. Most “tech sales bootcamps” either charge outrageous fees ($10K to $20K) or hand you outdated theory with no real coaching. Higher Levels was built to fix that. Every program combines self-paced material, proven frameworks, and live coaching from reps who have actually done the job at top companies.
For a full video breakdown of every single program, check out the video and/or blog below:
Tech Sales Ascension is the program that started it all. If you are trying to land your first job in tech sales, this is the one you should be looking at. The entire program is designed to get you from “I want to break into tech sales” to “I have an offer letter in hand.”
Most programs stop at theory, or they charge $10K+ for pure coaching. Tech Sales Ascension gives you the frameworks, tools, and direct feedback to make sure you are ready when you walk into an interview. Students from every background—college grads, parents making midlife career changes, people without degrees—have used this exact program to land jobs at top tech companies.
Once you land your SDR role, the question quickly becomes: how do you move up? Too many SDRs spend a year or two booking meetings but never get promoted because they do not know how to stand out. SDR to AE Accelerator solves that problem.
The Accelerator is not just about booking more meetings—it is about building a system that gets you promoted. You learn how to run smarter outreach, partner with your AE so you get credit for more pipeline, and consistently outperform your peers. Many of our students have gone from average performance to hitting 200–300 percent of quota and earning their AE role in under 18 months.
As an Account Executive, everything comes down to revenue. AE Mastery exists to help you stop guessing and start following a proven framework that top-performing AEs use every day.
AE Mastery is not just about being “better at sales.” It is about breaking down the role into repeatable steps so you know exactly how to progress deals from first call to close. Many students say that even a single section of the program—like the discovery training—is worth the full price. Students have used AE Mastery to go from struggling at small startups to landing AE roles at CrowdStrike, VMware, and other market leaders.
Cold calling is where most SDRs either sink or swim. Cold Call Mastery is Connor Murray’s complete framework for turning those awkward calls into a reliable source of meetings.
Most people think cold calling is just about the script. Cold Call Mastery shows you how to approach the entire process—who to call, when to call, how to handle objections, and how to build consistency. We have had students go from the bottom of their team leaderboard to number one in less than two months after implementing these methods.
If your emails are getting ignored, you are not alone. Cold Email Engine gives you the proven frameworks used by the top SDR teams in the world.
Instead of just handing you templates, Cold Email Engine teaches you how to think about messaging and prospecting. Students regularly overhaul their approach and see major improvements in both volume and quality of responses.
This is the most recent program, and it is quickly becoming one of the most popular. AI Sales Accelerator is not just a collection of prompts—it is a full system to help you use AI as your personal sales assistant.
Most people buy AI tools but never get them to fit their workflow. This program gives you proven, ready-to-use GPTs that save you time immediately, plus the ability to create your own. Students report freeing up entire workdays each month while increasing output and personalization.
Q: Which Higher Levels course should I start with?
A: If you are breaking into tech sales, start with Tech Sales Ascension. If you already have a role, go with SDR to AE Accelerator or AE Mastery.
Q: Can I combine courses?
A: Yes. Many students start with Tech Sales Ascension, then move into SDR to AE Accelerator, and later AE Mastery as they advance.
Q: What if I just need help with cold calls or emails?
A: Cold Call Mastery and Cold Email Engine are standalone skill accelerators that deliver fast results without committing to a career-long program.
Q: How does AI Sales Accelerator fit in?
A: It is relevant at every stage. Whether you are an SDR prospecting or an AE managing large accounts, it helps you work faster and smarter.
If you are serious about tech sales, there is a Higher Levels program built exactly for where you are. Explore all programs here:
→ View Higher Levels Courses
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