AI for Sales: Top 5 Workflows Every Rep Should Be Using in 2025

INTRO

AI for sales is no longer optional. In 2025, the best reps use it every day to win back 5 to 10 hours a week. If you are still doing everything manually, you are falling behind.

This post breaks down the five AI workflows every SDR and AE should be using right now. Each one saves you time, improves output quality, and keeps your focus on selling instead of admin work. The real power comes from setting up custom GPTs with your own instructions so you get consistent, high-quality outputs without re-prompting ChatGPT every time.

If you want to see live examples of these workflows in action, check out the embedded video below.

WHAT YOU’LL LEARN

• How to write persona-driven cold emails in minutes
• How to build cold call scripts instantly instead of spending days on prep
• How to handle objections with the ARA framework
• How to prep for discovery calls in 5 minutes instead of an hour
• How to automate CRM notes and follow-ups after every call

CONTEXT: WHY THIS MATTERS

Sales is harder in 2025. Buyers are tougher to reach, deal cycles are longer, and reps spend hours buried in admin work. The reps who win are the ones who use AI to eliminate the grind.

But here’s the key: AI only works if you give it clear instructions and frameworks. Typing “write me an email” into ChatGPT produces generic results. The best reps are building custom GPTs that follow proven sales frameworks so the outputs are reliable every time. That is exactly what we have packaged inside the AI Sales Accelerator, which comes with 25+ prebuilt GPTs ready to use.

VIDEO WALKTHROUGH

WORKFLOW #1: Write Custom Persona-Driven Cold Emails

Most sales emails fail because they are either generic or use fake personalization. A line like “Saw your LinkedIn post” is not enough. Real personalization is about naming priorities that your prospect actually cares about.

How to do it with AI:

1. Copy your prospect’s job title and LinkedIn headline.
2. Add your company name and what you sell.
3. Ask your custom GPT to generate three email drafts focused on the problems someone in that role typically faces.
4. Ask it to bullet out exactly how it personalized each email so you can check accuracy.

Example: If you are selling financial software to a Controller in retail, AI should generate messaging around audit readiness, close optimization, and system consolidation.

Instead of writing from scratch, you get three targeted drafts in less than a minute. You can mix and match phrasing and send a polished version right away.

→ These custom GPTs are already built inside the AI Sales Accelerator.
→ Watch the video walkthrough to see this workflow live.

Your Action Step Today: Take one prospect on LinkedIn, paste their title and company into ChatGPT, and ask it to write three emails. Compare them to your current outreach and note the difference.

WORKFLOW #2: Build Cold Call Scripts in Minutes

Creating cold call scripts used to take days of manual work. Now AI can do it in minutes.

How to do it:

1. Feed your custom GPT the basics: your company, industry, and persona.
2. Instruct it to follow the “Who, Why, What” format: who you are, why you are reaching out, and what value you bring.
3. Ask for two or three variations to test different styles.

Example:
“Hi Todd, this is Connor from Blackline. I work with retail finance teams on automating account reconciliations. We help controllers reduce manual close cycles and improve audit readiness. I would be your main contact for any priorities in this area.”

With a custom GPT, you get repeatable call scripts that align with your style every time.

→ Prebuilt cold call GPTs are included in the AI Sales Accelerator.
→ In the video, I show how to adapt these scripts for new reps versus experienced callers.

Your Action Step Today: Choose one persona you regularly call and have AI generate a script using Who, Why, What. Use it on your next dial.

WORKFLOW #3: Handle Objections with the ARA Framework

Every rep runs into objections. Most freeze or ramble. AI can prepare you to handle them cleanly using the ARA framework: Acknowledge, Reaffirm, Advance.

Example: If a prospect says “We already use Flowcast,” AI gives you:

• “I completely understand. That is actually why I am reaching out. We work with many Flowcast teams. Still makes sense to carve out 15 minutes so you can meet our team. How is Thursday?”

You can also add a second layer: Ask, Clarify, Expand. For example:
“Just out of curiosity, does Flowcast handle your full consolidation process or mostly reconciliations?”

This lets you dig deeper while building credibility.

Instead of scrambling mid-call, your custom GPT gives you ready-to-use responses that follow the ARA framework.

→ Objection GPTs hardcoded with ARA are included in the AI Sales Accelerator.
→ The video shows exactly how I use this workflow against competitors.

Your Action Step Today: Write down your top three objections and paste them into ChatGPT. Ask for responses that follow ARA. Test one on your next call.

WORKFLOW #4: Prep for Discovery Calls in 5 Minutes

Good discovery calls take preparation, but reps rarely have the time. AI can prep you in 5 minutes instead of an hour.

What you get by providing the company, industry, and LinkedIn profile:

• Quick background on the person and organization
• Industry challenges and current trends
• Strategic priorities mapped to your solution
• Targeted question funnels for different directions the call could take
• A strong opening script to set the tone
• Likely objections to prepare for

You walk into every call 90 percent prepared and only need to fine-tune the last 10 percent yourself.

→ A discovery prep GPT is included in the AI Sales Accelerator.
→ In the video, I show exactly how I use this workflow to get call-ready fast.

Your Action Step Today: Take your next scheduled discovery call, plug the prospect’s LinkedIn into ChatGPT, and ask it to prepare three questions based on their role.

WORKFLOW #5: Automate CRM Notes and Follow-Up Emails

After a call, you need to summarize notes, draft a follow-up, and update Salesforce. That work can eat hours every week. AI handles all of it.

By pasting in a transcript, your custom GPT generates:

• An executive summary of the call
• Key discussion points and next steps
• Competitive mentions
• MEDDIC and BANT-style qualification notes
• A draft follow-up email ready to send

This workflow alone can save you 2 to 3 hours a week while keeping your CRM clean and your manager happy.

→ The AI Sales Accelerator includes a CRM Note-Taker GPT built for this exact workflow.
→ In the video, you will see how I generate polished notes and emails in under two minutes.

Your Action Step Today: Take your last call transcript, paste it into ChatGPT, and ask it to summarize the key points and draft a follow-up email.

== FAQ ==
Q: How do I make sure AI outputs are reliable?
A: Build a custom GPT with your own instructions so it follows your frameworks every time. Do not rely on generic prompts.

Q: Are these workflows only for SDRs?
A: No. SDRs and AEs both benefit. SDRs use them for prospecting, AEs use them for discovery, objections, and deal management.

Q: How many workflows are in the AI Sales Accelerator?
A: Over 25 custom GPTs designed for real sales tasks, with more added as new use cases appear.

CTA

→ These are just five workflows. If you want access to all 25+ prebuilt GPTs that handle cold email, cold calls, objections, discovery prep, and CRM updates, join the AI Sales Accelerator. It is the fastest way to save 10+ hours a week and outperform your peers in 2025.

INTERNAL LINKS

• Command of the Message Guide
• How to Run a 30 Minute Discovery Call‍

TL;DR

• AI for sales saves 5 to 10 hours a week when you use custom GPT workflows
• Cold emails, cold calls, and objections are faster and more effective with frameworks
• Discovery call prep drops from 60 minutes to 5 minutes
• CRM notes and follow-ups can be automated to keep deals moving
• All five workflows are prebuilt inside the AI Sales Accelerator

DATE LAST UPDATED

September 2025

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