Career Change to #1 SDR at Certera (out of 18)

I had already gone through Tech Sales Ascension to break into tech sales, but once I landed my role at Certera, I knew there was no formal SDR training in place. I wanted to hit the ground running, not spend months figuring things out on my own. The SDR Accelerator program stood out because it came from people who had already done the role at a high level and could teach me exactly how to prospect, build my lists, craft messaging, and run my day like a top performer. On top of that, the Higher Levels community was a huge draw. I knew I would be surrounded by people who were also hungry to succeed.

It gave me a repeatable process to book meetings and drive revenue without guesswork. From building targeted prospect lists to creating personalized messaging that lands, I used what I learned every day. The cold email strategies from Connor, the outreach frameworks, and the deep dive on personas helped me identify exactly who to target and how to connect with them. Since my company had no structured training, SDR Accelerator essentially became my onboarding, helping me hit 100% quota right after ramp and ultimately claim the top spot on a team of 18 SDRs.

Do it early. The faster you get these skills, the faster you can separate yourself from the rest of the pack. Use the resources, tap into the community, and actually implement what you learn. I talk to people I met through Higher Levels every day, and that network alone has been invaluable. If you want to skip the trial-and-error phase and start producing results now, this program is the shortcut.